A Note from Direct Shine Owner, David, on celebrating 13 years of Direct Shine.
It’s crucial to take these moments and see how far Direct Shine has come – but also how lucky we are to still be going & surviving, when so many other businesses are failing and often not due to their own shortcomings but an economy that is making it harder for them.
For those in the industry who have been going for a few years and may feel discouraged by Direct Shine’s growth when comparing themselves to us, it’s worth sharing that our 13th anniversary celebrates;
13 years….
676 weeks
4745 days
…Of hard work, dedication and perseverance.
Direct Shine is most certainly not an overnight success, it’s been my life’s biggest purpose (other than my wife and children) and although there has been ups and downs, I’ve loved it all and wouldn’t change it for anything.
The company is probably responsible for the failure of 100s of other external cleaning companies as they see Direct Shine 13 years on and think it will be them within 1-2 years.
It’s truly not how it works and to build something like this takes patience, resilience and the acknowledgement that you need a top team and to keep top people around you.
When Direct Shine started, my wife had literally just had the news we were expecting my son James, so the pressure was on from the start – but this news was probably the exact reason it worked… There was no option to fail. The pressure was on from the start and to be honest, I’ve pretty much pushed the company with the same passion ever since.
Year after year I’ve said this will stop when we achieve a little more – but the reality is, I’m fooling no one now – the company will more than likely push forward and evolve until the day I stop, then hopefully someone else will push it.
The pressure of the first few years was money as is most new companies….
I remember for many months withdrawing cash straight from credit cards to hand to my wife Romy to fool her into thinking we were actually secure and to hide the reality that the company lost money for the first 2 years almost month on month.
There has been some very tricky times and people starting out should realise this is the reality of it all but not to be put off if that’s your passion, but to realise it’s been anything but easy.
Direct Shine is more than just a way to earn money. I enjoy the people, I enjoy the hustle of always pushing and in the most part I believe the company does good in its community.
It’s an honest company throughout and everyone in our team all have one thing in common… Hard work. Nobody comes and stays in this company unless they work hard and give our clients the very best possible service.
Over the years Direct Shine has had to part with staff, get through some unbelievably hard situations but in the end every horrible decision was done for the correct reasons and that was to safeguard the company, secure jobs and always give the client the very best possible service.
So, as always, I’d like to finish by thanking the people that made it all happen… Thank you to all our staff, clients and most of all my wife Romy for supporting me throughout.
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